Housing Elements can be a complicated, intimidating process — but with the right messaging, we can help break down barriers and motivate residents and advocates to get involved and shape better policy. This presentation will lay out an approach for what to say and how to say it to bring people in, communicate the essentials, and get them engaged in the process.

In these virtual workshops, renowned national expert (and long-time Shift the Bay partner) Dr Tiffany Manuel and her CaseMade colleagues will guide participants through an interactive workshop. The events will provide opportunities to collaborate with peers to sharpen your 2022 narrative strategy implementation, and workshop your campaigns with the nation's foremost housing narrative strategy experts.

Housing Elements can be a complicated, intimidating process — but with the right messaging, we can help break down barriers and motivate residents and advocates to get involved and shape better policy. This presentation will lay out an approach for what to say and how to say it to bring people in, communicate the essentials, and get them engaged in the process.

This training will focus on leveraging digital tools (social media, email, SMS) to implement an effective digital organizing strategy that reaches and recruits residents to carry key Housing Elements messages.