Our Shift the Bay tracking polling runs annually in the spring and is designed to 1) measure and track the values that have been identified during the course of our research as the most important underlying values that influence narrative shift and 2) identify correlated values, policy support, and messages. This research, conducted and presented by our partners at EMC Research, helps us understand the impacts of narrative strategy over time, offering real-time contributions to our work and recommendations for which messages will best help us reach our goals for housing and racial justice.
Annual Narrative Polling with EMC Research
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