Do the Math – The Feasibility of Retail and When it Should be Required Luchtime Forum

We know that housing is unaffordable, with a six-figure income required in order to afford an average rental apartment in Santa Clara County and more than $250,000 income required to purchase the median-priced home. Certainly some of the reason for the cost is basic supply and demand; we are not building sufficient housing to meet the demand for the many jobs being added, or to meet the natural increase in family formation. The other critical factor is simply the cost of building in this high-cost area, where land costs alone can exceed the median home price in other parts of the country.

The first two sessions in the series dove into the costs of building housing, market rate and affordable. We now shift our focus toward specific mechanisms that influence the cost of housing development. This session is intended to be a primer about when retail is feasible.

On November 15, we will learn more about what it takes to incorporate retail into housing developments in the region. Representatives from the local government and developer communities will provide more information about determining the feasibility of retail, and when it should be required. Please join us for the discussion!

Panelists:

• Christina Briggs – Economic Development Director, City of Fremont
• Bob Staedler – Principal, Silicon Valley Synergy
• Alison Warner – Manager Investments, Regency Centers
• Moderator: Chris Neale, Executive Vice President, The Core Companies