Shift the Bay Webinar Series: Early Research

The webinars below are an introduction to the Seize the Narrative Playbook, reviewing the research and strategies behind the messages. The webinars review research-driven and field-practiced strategies, tactics, and messages that we can use collectively to seize this powerful moment to drive new narratives for housing and racial justice in the Bay Area. See how the Playbook builds from local lay of the land, field analysis, and a robust regional research program — as well as collaboration and coordination with state and national housing justice researchers, organizers, and narrative experts — to offer concrete guidance on how to advance housing and racial justice here, locally and regionally.

Resources & References from the Session

• View and download the Playbook here.

Resources & References from the Session

• View the focus group research slides here
• View the public opinion polling research slides here.

Resources & References from the Session

• View the messaging presentation slides.
• Building footholds and handholds into our mountain’s climb for big systems change: Click here for the Grassroots Policy “Three Faces of Power” diagram.

Are you ready for more region-changing resources? Our Shift the Bay website has research-driven and field-practiced strategies, tactics, and messages that can help us grow public support and political will and seize this moment to drive new narratives for our movement.