THANK YOU FOR JOINING US for the Fall 2020 “Seize the Housing Narrative” Playbook and Webinar series, the release and results of our months-long, coalition-driven initiative to advance housing and racial justice in the Bay Area.
The “Seize the Narrative” Playbook offers research-driven and field-practiced strategies, tactics, and messages that can seize this powerful moment to drive new narratives for our movement. The Playbook builds from local lay of the land, field analysis, and a robust regional research program — as well as collaboration and coordination with state and national housing justice researchers, organizers, and narrative experts — to offer concrete guidance on how to advance housing and racial justice here, locally and regionally.
Our 3-part web series set out to review strategies and message guidance, dig deep into our Bay Area-specific research, and explore application ahead in your own work. View each session recording and resources below.
Unveiling the Shift the Narrative Playbook: Moving a Housing Justice Agenda Forward (September 16, 2020)
Resources & References from the Session
- View and download the Playbook here.
- Increase your narrative tactical knowledge and skill sets by signing up for the statewide CZI Learning Lab. (Don’t be put off by the registration deadline — CZI is keeping registration open to latecomers!)
- NPH Spotify playlist – a collection of songs assembled by the NPH staff mid-2020 to inspire, motivate, or otherwise reflect on our current environment .
- The Wiz’s “Home” – Brought up as we discussed… What does home mean? What can home mean? How can we show this?
The Research Behind the Playbook (September 23, 2020)
Resources & References from the Session
- View the focus group research slides here
- View the public opinion polling research slides here.
- “We are not the base.”
- Focus group media clip from Silicon Valley
- Shelterforce weighs in.
Moving from Messaging to Narrative (September 30, 2020)
Resources & References from the Session
- View the messaging presentation slides.
- Seeding new visions, laying new narratives as we go about our work: A powerful example from Black Lives Matter
- Click here to watch the #WhatMatters2020 video
- Click here to learn more about the #WhatMatters2020 campaign
- Building footholds and handholds into our mountain’s climb for big systems change: Click here for the Grassroots Policy “Three Faces of Power” diagram.