May 12, 2015

Communications Corner: The Problem with Problem Statements

As NPH focuses on solutions-based messaging, we feel this article, “The Problem with Problem Statements,” by Thaler Pekar of the Stanford Social Innovation Review, helps articulate our messaging strategy. Please read our favorite excerpts below and click here for the full article.   “Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters. When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the…