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May 12, 2015
As NPH ramps up our communications and branding team, we’re sharing resources with you that we find helpful in managing strategic communications. A Content Calendar is a great way to visualize and plan for what you’re going to share with your key audiences. This can help save you time when it comes to keeping your online presence fresh and make sure your team is organized. Check out the below tips from Connecting Up’s “Five Steps to Creating a Content Calendar” and click here…
May 12, 2015
As NPH focuses on solutions-based messaging, we feel this article, “The Problem with Problem Statements,” by Thaler Pekar of the Stanford Social Innovation Review, helps articulate our messaging strategy. Please read our favorite excerpts below and click here for the full article. “Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters. When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the…